HEMSEDAL, NORWAY, and NEW YORK – November 5, 2025 – Hedgehog Dryer, creators of Scandinavian-designed tools that keep families and adventurers equipped for real life, today announced the launch of the Hedgehog DRIVE, a travel-friendly gear dryer that takes wet shoes, boots, and gloves from wet to ready to wear in as little as 30 minutes. Compact enough to tuck into a glove box or travel bag yet powerful enough to deliver professional-grade drying, the Hedgehog DRIVE makes sure gear is ready whenever it’s needed.

Designed for ultimate convenience, the Hedgehog DRIVE delivers seven times the power of comparable portable dryers and can be plugged into both AC and DC power sources. With a consistent 105°F heat setting, it dries anything from kids’ sneakers after rainy practices to adult cleats and golf shoes, as well as boots and gloves after outdoor adventures.

Powerful Drying, Anywhere You Go

The Hedgehog DRIVE packs 80 watts of drying power into a two-unit, 12-volt portable design. Whether plugged into a standard outlet at home or a car adapter on the road, Hedgehog DRIVE delivers rapid, reliable performance in any setting. 

For skiers and snowboarders, the Hedgehog DRIVE is a game changer. Skiers can use it at home after a day on the slopes to dry out boots and prevent that soggy, musty smell. Then, the Hedgehog DRIVE can be plugged in on the drive up the next morning to pre-warm boots for a comfortable start. It can even be used during lunch or breaks to keep boots warm and ready for the next run.

“When you’re on the road, you don’t have time to wait hours for gear to dry,” said Bjørn Holte, founder of Hedgehog Dryer. “With the Hedgehog DRIVE, we wanted to give people the freedom to keep moving, whether that means drying golf shoes after an early-morning dew, drying ski boots between runs, or getting cleats ready for the next practice.”

 

A Smart Solution for Everyday Life

From family fishing trips to rainy soccer games, the Hedgehog DRIVE keeps life moving. Parents can tackle wet boots, gloves, hats, and mittens on the spot, whether on a camping trip, between golf rounds, or after a day on the job site. It’s also ideal for travel or everyday errands in wet or snowy weather, helping busy households cut down on wait times and keep everyone ready for their next activity. 

The Hedgehog DRIVE is available in the U.S. and Canada for $59 USD / $79 CAD at us.hedgehogdryer.com and Amazon, with availability rolling out throughout November at Dick’s Sporting Goods, Walmart Marketplace, Best Buy Canada, Home Depot, Lowe’s, Scheels, Sharper Image, and select ski retailers including Alterra, Bahnhof, Footloose Sports, and more. It comes equipped with 60–80 watts of power, a 13,000 RPM motor, and a 12-volt, fire-safe ceramic heating element.

The Hedgehog DRIVE joins Hedgehog Dryer’s growing family of high-performance products, from the compact TurboVAC handheld vacuum and JET cordless blower to the brand’s award-winning gear dryers, Buddy, Hanger, Wall, Octopus, and GO, designed for modern families, outdoor enthusiasts, and anyone looking for powerful, easy-to-use tools that simplify daily life.

A Brand Born from Real Life

Hedgehog Dryer was founded by Bjørn Holte, a father who created the brand out of necessity. After relocating from New York City to snowy Hemsedal, Norway, following the sudden loss of his wife to cancer, Bjørn found himself solo parenting three small children (then ages 1, 3, and 5) – with wet boots, soggy mittens, and everyday messes piling up. Frustrated by the lack of fast, functional gear dryers and portable cleaning tools, he built what he couldn’t find: a brand focused on smart, practical solutions for modern, active households.

For more information about the Hedgehog Drive and Hedgehog Dryer’s full lineup of products, visit us.hedgehogdryer.com.

About Hedgehog Dryer

Hedgehog Dryer is on a mission to help people live life to the fullest – messes, adventures, and all. The family-founded company is led by husband-and-wife team Bjørn Holte and Erin Eriksson, parents of five and passionate outdoor enthusiasts. Built from a love of adventure and everyday practicality, Hedgehog Dryer creates high-performance portable dryers and handy problem solvers that keep up with real life, from drying snow boots and sweaty cleats to blasting sand off gear at the beach.

Our innovative products are designed to be compact, powerful, and incredibly versatile, empowering people to embrace every adventure without compromise. Built on a commitment to thoughtful design, durability, and sustainability, Hedgehog Dryer champions a cleaner, more active world. Whether you are traveling, exploring, or tackling daily messes at home, Hedgehog Dryer helps you dry faster, travel lighter, and go further. For more information, visit us.hedgehogdryer.com.

Media Contact:

Kyra Kuchenbrod

HedgehogDryer@maxborgesagency.com