The shoe dryer company launches in select U.S. Lowe’s locations in time for winter weather

Los Angeles, California -- Hedgehog Dryer, which has developed the fastest shoe and glove dryer on the market, is excited to announce the company’s official launch in the United States with Lowe’s, as one of its “Into the Blue” partners. With widespread success in the Scandinavian market and with four prestigious product design awards under its belt, Hedgehog is the next generation solution for drying shoes, boots, gloves, and outdoor gear. 

Hedgehog Dryer products feature specialized fan technology, adjustable heat, and an ionic odor remover, all while remaining energy efficient. The dryer series is ideal for anyone who works hard or plays hard outdoors. 

• Dries in minutes: There’s no need to spend the night drying a pair of shoes or boots. Together with world-leading engineers of hydropower station turbines at NTNU in Norway, the company developed a patented fan system that delivers high-power airflow. Combined with adjustable heat, this results in a drying time several times faster than similar dryers on the market.
• Removes odor: A common challenge with any shoes or boots is odor. Hedgehog solves this problem by producing negatively charged ions that break down odor to make shoes and boots smell fresh.
• Has extra safety features: Hedgehog uses a fire-resistant ceramic heating element, as well as double fuses. All electronics are covered with fire-resistant gel.
• Sleek Scandinavian design: Hedgehog has won multiple product design awards, including the prestigious Red Dot Award for “Innovative Products,” iF Design Award, MUSE Design Award, and NY Product Design Award.

With unique technology, design, and features, Hedgehog was selected to take part in the 2022 "Into the Blue: Lowe's Product Pitch Event," the home improvement retailer's largest and most impactful live product sourcing event. Hedgehog Dryer was selected as one of the 170 new vendors Lowe's is partnering with to help expand their business.  

"I am thrilled to announce the launch of Hedgehog Dryer in Lowe's, one of the most reputable names in the retail industry. This collaboration represents a significant milestone for Hedgehog as we expand our presence and make our high-performance drying solutions accessible to even more customers,” says Hedgehog Dryer founder, Bjorn Holte.

Throughout the entire winter season - perfect for a wide range of sports and activities that result in wet shoes or gloves - Lowe’s customers will be able to find Hedgehog Dryer at participating “winter” store locations nationwide. Hedgehog “Buddy” is the featured product: an all-in-one drying solution for shoes, boots, gloves, and gear. 

About Hedgehog Dryer